– Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
– Lead & develop monthly/quarterly marketing plans to raise brand aware- ness, acquire and retain consumers and drive sales.
– Identify key product content and promotion opportunities as part of the marketing calendar; work cross-functionally with the content production team to deliver results.
– Drive the delivering of business and marketing objectives of a certain brand (market share, volume, gross margin, operating profit, brand equity) – Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam
– Own the creation of the Launching plan, Annual plan and Brand Plan
– Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
– Engages sales and channel marketing teams to ensure delivery of efficient brand building
– Identify and work out relevant consumer and shopper insights – Run effectively Advertising & Consumers promotions

• Be responsible for monitoring competitor movements, analyzing market trends
• Data analyst of inventory, customer research, market conditions, and competitor products & demand creation activities to identify needs
and trend for future
• Develop A&P of Marketing department in short – mid – long term by
demand creation activities, consumer program, mass media, POSM
• Project leader of Marketing campaign/promotion to enhance brand
awareness to dealers & consumers
• Develop and maintain marketing strategies to meet mission & vission
• Own the social media strategy to drive community engagement and build
brand love, setting and exceeding key targets
• Optimize digital marketing channel to foster brand awareness by sponsor,
KOL & interactive game to end users
• Stay up-to-date with digital technology trends and competitor analysis
• Close cooperation with Consumer Trade Marketing and Sales to ensure
optimal and timely brand activation support
• Create brand identity & be responsible for managing product label,
positioning & target market
• Lead social media, content production, PR & visual merchandising team to
ensure flawless implementation of marketing activities
• Identify key product content and promotion opportunities as part of the
marketing calendar; work cross-functionally with the content production
team to deliver results
• Analyze consumer behavior and look for insight through researches in
order to provide the implication for business
• Control and evaluate ATL / BTL activities to ensure effective marketing
2017 – 2021
budget compared to sales achieved

I. Sale management:
• Designing and implementing a strategic sales plan that expands compa- ny’s customer base and ensure strong presence
• Achieve the sales targets and adjust the sales strategy based on the market change
• Actively take part in trade marketing activities
• Develop and execute sales strategies in the market place
• Analyze competitor, products in the same segment
• Support GD to develop strategies for 10 product lines of paint & coating • Support sale team to expand distribution channel
• Build up the product guideline and conduct the product training, sales
orientation, market orientation for executives staffs
II. Marketing management:
• Conduct the management of all digital channels including setting strategy, execution plan
• Monitoring to build the brand & products awareness
• Develop and manage annual marketing budgets, regularly monitor expen- ditures, and prepare summary assessments and reports.
• Be responsible for managing product label