F&B Marketing Supervisor

SỨ MỆNH VỊ TRÍ

• The Marketing Supervisor is responsible for managing and executing integrated marketing activities for East West Brewing Co., with a strong focus on:
• 1. Taproom Marketing Management: Driving traffic, engagement, and sales performance across the East West taproom system.
• 2. Brand Building & Communication: Strengthening brand awareness, customer loyalty, and market positioning through creative campaigns and strategic partnerships.
• This role requires a proactive and hands-on marketer with strong experience in F&B, hospitality, lifestyle, or retail industries, capable of balancing operational execution with long-term brand development.

MÔ TẢ CÔNG VIỆC

• I. TAPROOM MARKETING MANAGEMENT
• Key Responsibilities
• 1. Marketing Operations for Taproom System
• • Plan, execute, and monitor marketing activities for all East West taproom locations.
• • Ensure consistency in branding, communication, promotions, and customer experience across the system.
• • Coordinate closely with Operations and Taproom Managers to support sales-driving initiatives and local store performance.
• • Develop monthly marketing calendars and promotional plans for taprooms.
• 2. Customer Engagement & Retention
• • Develop follow-up strategies and customer engagement initiatives to increase repeat visits and loyalty.
• • Execute CRM activities, membership campaigns, customer database initiatives, and community engagement programs.
• • Organize in-house activations, seasonal campaigns, happy hours, launches, and experiential events.
• 3. Local Store Marketing & Partnerships
• • Build relationships with local communities, partners, KOLs, influencers, and media to increase awareness and traffic for taprooms.
• • Develop cross-promotional activities with brands, lifestyle communities, and strategic partners.
• • Support franchise/branch alignment in marketing execution and operational branding.
• 4. Campaign Execution & Reporting
• • Coordinate and execute offline and online campaigns for taproom promotions.
• • Track campaign performance, foot traffic, engagement, and sales impact.
• • Prepare reports and propose optimization plans based on KPI analysis.
• II. BRAND MANAGEMENT & COMMUNICATION
• Key Responsibilities
• 1. Brand Strategy & Development
• • Support and implement brand-building strategies to strengthen East West Brewing Co.’s positioning in the market.
• • Maintain brand consistency across all communication channels and marketing materials.
• • Contribute ideas for new campaigns, collaborations, and creative initiatives that enhance brand visibility and engagement.
• 2. Content & Creative Management
• • Oversee the creation of marketing materials including:
• o Social media content
• o Digital campaigns
• o Flyers & brochures
• o POSM & print materials
• o Presentations & brand decks
• o Email marketing
• o Video & visual content
• • Work closely with designers, photographers, videographers, agencies, and vendors to ensure high-quality execution.
• 3. Digital Marketing & Social Media
• • Manage and monitor social media platforms including Facebook, Instagram, TikTok, LinkedIn, Google, and website channels.
• • Coordinate digital campaigns, paid media, and promotional activities to increase brand awareness and customer engagement.
• • Analyze trends, market movements, competitors, and customer insights to improve campaign effectiveness.
• 4. Influencer & Media Relations
• • Build and maintain strong relationships with influencers, KOLs, media partners, and strategic collaborators.
• • Support PR activities, product launches, special campaigns, and brand events.

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